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affiliate marketing. What is it and how it works.

Perhaps one of the e-marketing less known and used. Allows you to generate advertising campaigns within a network of affiliated sites to a platform of affiliation. This sponsorship agreements.

allows advertisers to take their advertising to other media to promote and / or sell their products and services to your target audience. Who

interact in an affiliate program?

• Supports: affiliated sites to affiliate networks. Attend these to monetize their sites (portals, blogs, websites, forums) with ads. Publishers are also called. Charge of the affiliate network.
• Affiliate Networks: which attract advertisers in order to distribute their ads on media. We could say that act as hubs of the advertising and organizers of this in the brackets attached to the platform. Manage the technology platforms that enable an intermediary between publishers and merchans. Charge of merchandising.
• Advertisers: also called Merchan. Networks pay affiliates based on the results of their campaigns. Usually a cost per lead or cost per conversion (actual sale) produced in brackets are announced.

How They Work

You need to register the affiliation platform (both media and advertisers). Pass a validation process by the platform. You may even be affiliated to various platforms.

For advertisers create their "programs" (campaigns) with certain pieces of advertising (and other tools) and define details of product-service, actions (pay per visit or per click or per lead managed, or even cpm cost per sale made-out-cpv cps) that can be done and assign economic value to those shares. The publisher received
platform proposals to subscribe to certain programs. Each one has the tools generated by the merchandising (banners, links, newsletter, etc)

This takes place in management panels such as the following:

Is it interesting for any advertiser?

There is much competition among advertisers. The media pick the profitable programs that can understand better what we have to take into account this factor. You need quality over quantity if we are to achieve an adequate return on the media.

hotel accommodation For example, if a chain would be interesting but perhaps not so much for a single establishment.

What are the major affiliate networks?

According to a study by Rentabilizarweb.com (English affiliate community) best affiliate networks for 2010 were:

• Zanox
• Webgains
• Affilinet
• Adjal
• Trade Doubler

links:
How affiliate marketing works by Johana Cavalcanti Interesting Johana post in which he explains very didactically how affiliate marketing. Do not miss Prezi impeccable presentation.