Monday, February 14, 2011

Is There Any Software Like Jibjab

Trends in technology and e-marketing strategies in the hospitality industry in the Cloud

  • Integrating social media in marketing strategies . Development plans that result from social media marketing plan of the company, within a global channel strategy. It is absurd to suggest the "game fan or follower" without clear objectives we want with them. This is done too often and does not provide any value in terms of conversion or quality = SALES = ENGAGEMENT fan. Customizing
  • supply (loyalty, CRM). If we are really capable of collecting information relevant to our customers and are able to customize the offering, generate added value and experience to be counted. With loyalty plants also achieve repeat clients.
  • Empowerment direct sales channels. increase the margin. We have a good mix in our distribution channels (tour operator, internet portals, IDS 's, GDS's and direct sales, both electronically and via call center or sales calls. Let's be proactive)
  • Extension conventional web to devices mobile (smartphone, tablets, etc). It is a trend unstoppable. The rise of these devices is changing the way access to our information .
  • proximity marketing Using QR codes and based on NFC. We are already seeing the use of NFC (Near Field Communication) for making payments through movl, opening electronic locks in rooms among many other uses. It's about time that all devices have this kind of technology. Let us place ourselves in the head car use (again differentiation). QRC Codes we use our proximity marketing strategies.
  • F-Commerce - Selling through Facebook. Integration of booking engines and electronic stores in profiles.
  • Using augmented reality. Applications that can translate text in real time by placing the camera in a smartphone before the text to translate, g uías interactive tourist, find videos and tweets about where you are , Google Googles , etc. One of the technologies we will see further progress on its ease of use.
  • Videoconferencing . We have a team ready with a webcam and an application like Skype for videoconferencing. In these times is more than likely that some of our customers may need. Geolocation
  • . Using tools like Facebook Foursquare or places to reward the loyalty and recommendation of our establishments. Development of marketing campaigns using these tools.
Finally (this is something personal) raise the need to offer free wireless service in all rooms of the hotel. In my opinion this is already part of a commodity and can not be charged. Nor do I see positively the establishment of wifi-free zones in certain areas. If the customer must choose between a hotel that provides free wifi and another not, the decision may opt clearly for the first.

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