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What is my last research paper about? Abstract in Inglés

I n my last post I spoke about a research paper that has just appeared at Elcano Royal Institute . The paper for the moment is only in English, but here you have an abstract in English.

ABSTRACT

The research paper has two parts: the first one explores the expectations of the change of administrations, the first reactions to the new President and some of the most difficult issues he had to tackle in his first 100 days of government. The surveys of the Pew Research Center and Elcano Royal Institute served as the basis for the work carried out. The second part presents how public diplomacy is articulated through the federal structures, the different views of each head and change and continuity from Bush to Obama.

The US global image was at a historical low after the Bush administration. It is not a secret that the world’s support of US was in decline during his last years. Obviously the country’s image abroad suffered the consequences. To tell the truth it is not fair to attribute all the ills of the negative image to policies. Public diplomacy’s strategies might also have played a part being not well consolidated. The image failure during the last years of the Bush Administration might have something to do with both reasons: badly oriented policies and a public diplomacy strategy lacking resources and views.

In his first trip outside the American continent Obama had a very ambitious aim: to launch an emergency plan against the world economic crisis and to convince his NATO partners of the necessity of a new strategy for Afghanistan. Both things were not going to be easy, as they were main issues to which European public opinion had showed its opposition.

The first part of this paper is devoted to this matter

For 124 days, Obama’s administration has not appointed a head for PD. During this period of time a debate has opened between the experts on what US PD for this administration should be. It was clear that when President Obama appointed Hillary Clinton as Secretary of State, the soft power issue was going to continue being a central part of the Department. But PD was also crucial for the Bush administration, especially after September 11th.

What are the differences between the two administrations regarding public diplomacy? What is the key to PD after Bush? What ruptures and what continuity can we find? If on balance the last Under Secretary appointed by Bush, James Glassman, had been positive, in the opinion of many, including Democrats, should US PD change as had other policies with Obama’s arrival at the White House? What should be the ideal background of the new Under Secretary? What kind of leader were Clinton and Obama looking for?

The second part of this paper aims to answer all these questions.

Here you have the index:

1. The Obama Effect: From presidential campaign to President

1.1. Change Expectations

1.2. European Media

1.3. The first transatlantic trip

1.4. The most difficult issues in Europe
2. U.S. Public Diplomacy: from Bush to Obama
2.1. Structures of Public Diplomacy (PD)
2.2. Views on Public Diplomacy
2.3. Resources for Public Diplomacy Academical
3. Conclusions

How Much Does Highlights Cost

The magic of Obama and U.S. public diplomacy


S and said that Obama has restored the image of the U.S..

Is it too much or have data to prove it? If the hypothesis of Obama evidence shows, as is clear from reading the first part of the document, then this is a very quick makeover, in record time.

Before this the second question we ask is how is the structure that has made the change. Is there a powerful instrument of public diplomacy behind exclusivamnete or should all the magic of Obama? Some of these things is as shown by the second part of the text.

The document on the transition of image and public diplomacy from Bush to Obama has been published by the Real Instituto Elcano

Charcoal Fluid Substitutes

Sharing Knowledge, a template for public Institutions on how to use Twitter

Template-Twitter-Strategy-for-Government-Departments

(Sorry for my "pidgin-English" ;) Obviously I am not a Native Speaker)

Neil Williams did it! Long time ago that the twittersphera interested in politics was waiting for an Instructions Manual. It is exactly what he wrote: a template!! Genial idea. But the point is that it is not only a great mind´s idea with an enormous work behind, it is also that this brain is LISTENED by the authorities. @neillyneil is guest post in the @CabinetOffice ´s blog and I´ve heard of him because I am following @foreignoffice and they did a RT.

Yeah that is how it works! The true Knowledge is shared, governments are listening to talent and therefore I am happy to confirm that today is a great day.

Credibility rules and it is made of time and humanity, even for public institutions. Viva Twitter!

Command And Conquer 3 Installation Problems

The website and its phases, as the moon (SERIES: digital diplomacy, delivers 2)

E key s first know where we stand in this whole affair. The vitality of new applications, due to the assistance requested or not its millions of users, leads us to have to think fast. Very fast. So let's summarize a few words this race is dizzying. Technologies have been supporting and creating platforms for communication records at different levels and at different times. Basically, coinciding with the literature on the subject we will label three phases of the Web, and we will connect with the resources that are offered to institutional and political communication.

A first phase, a first step has been to continue doing the same policy that it did, but through the new tools. Ie, not transform the nature of communication exchanges, but present with other resources as well as we said in other formats. For example, a website that reports on the agenda of an institution or of their grants, so as you would like a brochure or course of an institution that is face and is based on new information technologies to extend the possibility of downloading documents.

But this is already an approach to the matter that belongs to the Pleistocene, to put it in some way, due to the acceleration of progress and milestones and understanding of the ages. Today there are very few people are satisfied with this type of web. The communication demands on the institutions is a step forward, this step is the use of Web 2.0 interactive technology.

If a course of an institution is able to offer any interactivity, dialogue becomes 2.0 technology. The blog of a Minister certainly lies in this line, but also, if you tell us the last album you've heard or interesting books you are reading, constitute a step towards greater interactivity and above all help create a climate of trust that is the basis of exchange in the Web 2.0. In it the users spread what they believe and believe what comes from a trusted source. The more seasoned user is more skeptical shown to sources, he has learned to discern because of their experience. This is a phenomenon that must be understood before considering any plan or policy of institutional communication network. Build trust and maintain it is a preliminary step, which is key to the emergence of any entity in this whole affair. The aim is to create in the audience the confidence to be able to launch messages and that they suffer virality (retwiteen that more is better). Returning to the blog of a Minister, surely a more underblog the communication of all a ministry initiatives much more costly. To conclude this second stage in which we find ourselves, we say that the imagination and expert advice are the foundation of any communication you want to do in space

2.0

And close the circle and record in our text of its emergence, did not finish the stage without mentioning the third generation of Web 3.0. The challenge is that the overabundance of information is ordered and how to sort and channel in the interests of each net is without doubt one of the concerns of the digital community. The Semantic Web is called gestation, although relatively early phase, which is why we will not consider for the moment, but keep an eye on its progress.

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